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The Odds and Ends of Niche Marketing

August 23rd, 2013

The Odds and Ends of a Niche Marketing   The Ecommerce Myth The biggest myth in ecommerce is the belief that, “if you build it, they will come.” Would-be entrepreneurs believe the internet is gold mine for customers, fighting one another for your products. To become successful in the online market place, you need to define your niche; offer products or services that are in … read more

The Odds and Ends of Niche Marketing

July 11th, 2012

The Odds and Ends of a Niche Marketing   The Ecommerce Myth The biggest myth in ecommerce is the belief that, “if you build it, they will come.”  Would-be entrepreneurs believe the internet is gold mine for customers, fighting one another for your products.  To become successful in the online market place, you need to define your niche; offer products or services that are in … read more

Consumers want choices, Home Depot’s got it right

July 5th, 2012

There have been many changes between previous generations and this one concerning how business transactions are fulfilled. A more recent change, where machines are actually replacing people, is at the checkouts in stores.

How to Engage with Customers Online

June 21st, 2012

As a previous blog post revealed, customer engagement is one of the key foundations of a successful business as it leads to a positive “online” reputation for the company. Since social media is so prominent, businesses need to provide consumers with a reason to post positive remarks on their social media profiles. Providing good products isn’t always enough, but the combination of a good product and excellent customer service is.

How Facebook’s Timeline Will Change Your Social Marketing

June 21st, 2012

How Facebook Timeline Change Will Change Your Business: This March, social media giant Facebook underwent its biggest change yet: Facebook replaced it standard profile pages with innovative timelines. With the new timeline, users can now go back through their entire Facebook history to relive moments, statuses and funny images that were previously lost in the news feed. Now, older material will be available to edit … read more

Low Budget Marketing Through Email

June 7th, 2012

Marketing campaigns are often the foundation of successful business sales. Marketing through advertisements, flyers, pamphlets, billboards or even commercials are rewarding and can make a big statement, but they are costly.

E-commerce Global Trends

June 5th, 2012

Buying goods and services online is one of the most convenient, easy and fast ways to shop. However, even with these factors, it hasn’t always been consumers’ first choice. As security measures have improved, customers have come to develop trust in consuming through e-commerce over the past 10 to 15 years.

Are Virtual Workplaces the Office of the Future?

May 31st, 2012

By: Jennifer Hopf Workplace culture is shifting as technology evolves and lifestyles change. Businesses are becoming more flexible to adapt to new trends. As more people are using personal devices, such as tablets and smartphones, for business, more work can be completed outside of the traditional office. Often, more high-tech gadgets can be found at home than in the workplace, whether for entertainment or business … read more

Moving into a Cashless Society

May 23rd, 2012

Paying with cash is definitely quick, but having cash isn’t as convenient as paying with it. This is why more and more people find themselves paying by credit or debit card rather than hitting an ATM for cash before making their purchases. The truth is we are moving into a cashless society.

What are Mobile Payments and are They Right for Your Business?

May 10th, 2012

The days of paying only with cash for services that come straight to your door are over. Since more and more people usually have a pile of plastic in their pockets, rather than a wad of paper bills, businesses need to upgrade their payment services accordingly.

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