First Canadian Place
100 King Street West - Suite 5700
July 11th, 2012
The Odds and Ends of a Niche Marketing The Ecommerce Myth The biggest myth in ecommerce is the belief that, “if you build it, they will come.” Would-be entrepreneurs believe the internet is gold mine for customers, fighting one another for your products. To become successful in the online market place, you need to define your niche; offer products or services that are in … read more
June 21st, 2012
As a previous blog post revealed, customer engagement is one of the key foundations of a successful business as it leads to a positive “online” reputation for the company. Since social media is so prominent, businesses need to provide consumers with a reason to post positive remarks on their social media profiles. Providing good products isn’t always enough, but the combination of a good product and excellent customer service is.
June 5th, 2012
Buying goods and services online is one of the most convenient, easy and fast ways to shop. However, even with these factors, it hasn’t always been consumers’ first choice. As security measures have improved, customers have come to develop trust in consuming through e-commerce over the past 10 to 15 years.
May 31st, 2012
By: Jennifer Hopf Workplace culture is shifting as technology evolves and lifestyles change. Businesses are becoming more flexible to adapt to new trends. As more people are using personal devices, such as tablets and smartphones, for business, more work can be completed outside of the traditional office. Often, more high-tech gadgets can be found at home than in the workplace, whether for entertainment or business … read more
May 23rd, 2012
Paying with cash is definitely quick, but having cash isn’t as convenient as paying with it. This is why more and more people find themselves paying by credit or debit card rather than hitting an ATM for cash before making their purchases. The truth is we are moving into a cashless society.